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★ North Star · A place for blue collar to unite
The network for the people who build the country.
LinkedIn for the trades — minus the suits. A professional network, a real job marketplace, and an honest, anonymous break-room, all built on Aussie smoko culture. Three colours. No fluff. Just tradies, united.
One app, three rooms
People
LinkedIn for tradies. Profiles that are a verified "white card", job wins, site photos, mates and mentors. Reputation you carry job to job.
Work
LinkedIn Jobs × Freelancer. Permanent roles, subbie packages, bulk shifts and freelance gigs with bids — filtered by ticket, distance and availability.
Yarn
Reddit for the trade. Anonymous to mates, accountable to Smoko. Straight talk on pay, companies, jobs and tips. The reason they open the app.
Universal · one responsive build → mobile, tablet & web
Same codebase, every size. If frames are blank when opened from disk, run python paths.py and visit localhost:8080 — some browsers block local iframes on file://.
Who it unites — all 10 journeys in the playbook
Tradies
Sole traders, apprentices & crew bosses. Find work, build a name, find your mates. Free core, Pro & success fees.
Advertisers
Tool brands, suppliers, insurers & RTOs. Facebook-style in-feed ads, contextual per room. Precision reach no other channel has.
Companies hiring
Builders, labour hire & trade SMEs. Verified, available, ticketed people fast. Posts, featured listings, ATS seats.
Full flows in docs/user-journeys.md — 3 tradies, 3 advertisers, 4 companies, each mapped to People / Work / Yarn with value & revenue.
The unite thesis · why this wins
2M+
tradies & blue-collar workers in Australia — high-income, high-spend, and chronically underserved by software built for office workers.
Daily ritual
Smoko happens every single day on every single site. A cultural habit is the cheapest, stickiest DAU engine there is.
3 revenue lines
Tradie subscriptions, contextual advertising, and hiring tools — monetised from day one, across all three rooms.
The moat isn't features — it's belonging. LinkedIn, Seek and Facebook each own a slice; none of them speak trade. Smoko unites the lot in one place that actually feels like theirs.
How it earns
Revenue by room
People
Pro profiles · verified-business badge · featured employer pages
Subscription+ brand pages
Work
Job & gig post fees · featured listings · ATS seats · success fees
Marketplace+ SaaS
Yarn
Facebook-style in-feed ads · promoted "ask the experts" threads
AdvertisingCPM / CPC / CPL